Dustin founded Gym Fashion Apparel to address an overlooked gap in the clothing market. He combined his passions for retro pop culture, comedy, and the fitness industry. The goal was to create high-quality art and clothing featuring laugh-out-loud original art while establishing an authentic brand.

Bringing back the 80s and 90s shirt styles and clothing brand looks inspired by sports and pop culture.

Dustin creates all the original art and designs using no AI. He begins with sketches on paper. Once the sketches are complete, they are either photographed or scanned. The final step involves creating digital art using multimedia programs like Photoshop, with Dustin dedicating an average of 30 to 45 hours to each design. He uses no AI-generated content.